There was an historical period in which innovation meant internationalization: it is not predictable the association of this term to a family business. However, Plasti-Max expanded its production and commercial skills where it could have been able to support its existing customers and why not, where it could have developed the portfolio.
Although the Italian identity remains well established, offering the same product and service also in foreign branches, Plasti-Max has always considered important to “fuse together” with the host territory, discovering its traditions and culture, and respecting its values.
Thus, the Trading Company in China and the production branch in Egypt become part of the group so that it can be considered a “family and global” company.